Simon brings a global perspective to brand building, having worked as a creative lead across three continents at some of the world’s most prestigious design studios. His work seamlessly translates strategy into creative expression, crafting thoughtful and dynamic brand systems at scale.

Simon is now at The New York Times, overseeing the creative output of NYT Cooking. He is charged with helping to make Cooking even more distinctive, appealing and engaging across platforms. He also serves as a mentor at D&AD Shift — a program dedicated to giving people without a traditional design education, access into the creative industries.

 

Now

Creative Director
NYT Cooking


Previously

Gretel
Wolff Olins
BUCK
Moving Brands
Winkreative


Clients

The Athletic
BBC Weather
Eir
IBM IX
Instrumentl
JPMorganChase
Mode
MoMA
MTV
Newlab
The New York Times
Nike
PayPal
Skype
Spindrift
Suki
Swisscom
TOTO
UP Express
Venmo
Zappos


Illustration by Damien Florébert Cuypers