Simon brings a global perspective to brand building, having worked as a creative lead across three continents at some of the world’s most prestigious design studios. His work seamlessly translates strategy into creative expression, crafting thoughtful and dynamic brand systems at scale.
Simon is now at The New York Times, overseeing the creative output of NYT Cooking. He is charged with helping to make Cooking even more distinctive, appealing and engaging across platforms. He also serves as a mentor at D&AD Shift — a program dedicated to giving people without a traditional design education, access into the creative industries.