Having studied Business and being a graphic designer by trade, Simon is both strategic and creative when solving complex problems for brands.
Originally from Australia, he set up a small design agency in Melbourne before moving to London to further hone his craft. It was there that Simon was able to work with the best creatives in the world and international clients across many categories — first at Winkreative (Monocle magazine's branding arm) and then at Moving Brands.
He then moved to New York City to work at Gretel, creating memorable campaigns and award-winning identities with Nike, The New York Times, PayPal, and MoMA.
Simon is now Senior Creative Director at Wolff Olins.
Clients
The Athletic BBC Weather Eir IBM IX Mode MoMA MTV Newlab The New York Times Nike PayPal Skype Source Spindrift Swisscom TOTO UP Express Venmo
