Instrumentl

Opportunity

As Instrumentl expanded into an end-to-end grants platform, their brand needed to catch up. The new visual identity shifts the brand to a more confident and distinct position, expressing their leadership in the space, while retaining moments of joy. Anchored by the concept of “amplified optimism”, it captures what makes grant work so unique, exciting, and vital.

Outcome

The striking new logo signifies Instrumentl’s benefits, both functional and emotional, pairing their full lifecycle promise with a burst of optimism. The dynamic ‘burst’ graphic language is featured across the identity, expressing the many moments of success within the user journey. And the color palette is overall brighter and eye-catching, mixing warm tones with bold accents.

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A BUCK project.