Eircom’s investment in its new brand marked the largest brand transformation in Ireland in over 20 years. The rebrand offered a unique and timely opportunity to transform the business in its customers’ hearts and minds.
Outcome
The rebrand started with a shortening of the name, from Eircom to eir. A bold brand system followed (including a new custom typeface) capturing the properties of air — uplifting, elevated and vital.
“The new eir identity reflects our real ambition to become a dynamic and progressive organisation, providing the high-quality infrastructure and services Ireland needs and deserves.”
Richard Moat CEO
— A Moving Brands project. ECD: Darren Bowles Creative Direction: Stu Watson Design Direction: Simon Chong Design: David Bennett, Arthur Foliard Project Management: Jo Ellen Soffler
